Hey! Welcome to another niche website workshop post! If you’re brand new here, visit the niche website workshop hub to get brought up to speed on what we have going on here, you’re definitely going to like what you find! If you’re already following along, welcome back!
One of the most important parts of building a niche website is choosing a WordPress theme that actually converts. By converts I mean this: you’re getting more email subscribers.
So now the question arises, what’s the best WordPress theme for your niche website?
The Thesis Theme Framework
After going through about 4 different WordPress themes, I finally decided to commit to The Thesis Theme.
The reasons being:
- Super SEO Friendly (Google likes it)
- Fully Customizable and Widely Known
- Awesome Support Forums
- Fast Load Times
Another reason I decided to go with the thesis theme was because Derek Halpern over at SocialTriggers.com uses it for his blog. And apparently his blog design has really high conversion rates of visitors to subscribers.
So after some HTML and CSS hacks, I finally modeled my niche site after Derek’s blog. You can check out my niche website here. A variety of other well known bloggers also run their blogs on the thesis theme, so it only made sense to follow what works!
Why This WordPress Design Makes Sense
For starters, let’s take a look at the home page on my niche website.
1. You’ll see that when the user initially lands on my website, they’re immediately greeted with a feature box. The main purpose of the feature box is to capture the visitors email address by providing something of value.
You can see that I’m asking the visitor a compelling question, followed by 3 bullet points that list a benefit for the reader. We’re giving the visitor an opportunity to opt-in right from the get go. (Remember: always add value if you want someone to enter their email!)
2. We really want our user to become engaged with the feature box and to opt-in, so the menu is pushed away to the top right to minimize distractions.
3. The turquoise colored bubble (I may change the theme to pink depending on conversions) is there to be an immediate eye catcher. Should the visitor not opt-in to the feature box and instead click the bubble link, they’re immediately taken to a free updates page where they’re given another opportunity to subscribe.
4. Finally, you’ll notice that the image just beneath the bubble is a 3D head with the eyes facing towards the bullet points and opt-in form. It’s like his head is STARING at the form. Why? Here’s why..
Clay Collins, co-founder over at LeadPages.net, put together this awesome post explaining how the human eye makes a huge difference in regards to landing pages and conversion rates. Read Clay’s post afterwards and you’ll understand exactly why my image is “staring” at the bullet points.
Single Posts Opt-In Areas
The single posts page is something I’m really happy with. You can see that the visitor has 3 different chances to opt-in. Once at the very top of the post, again on the sidebar, and finally at the end of each blog posts. Bringing the total conversion opportunities to 3 on a single post page.
You’ll notice that all 3 opt-in’s are entirely different. The opt-in bar at the top is something I custom built, so is the sidebar opt-in form. The pink opt-in form at the very bottom was pre-built using a cool plugin called OptinSkin. If you’re aren’t very good at coding and want an easy alternative, check out this Optin Skin review for more information.
Niche Site About Page (Built To Convert)
The about page (click image to enlarge) is all about selling the visitor as to why they’re in the right place. You’ll see that the sidebar and menu is now gone once the visitors reaches the about page.
Should they scroll down the page, they’ll soon be met with a total of 3 opt-in opportunities to enter their email. It’s sort of a mini sales page that’s selling the idea as to why our niche website is a great place to be, thus peaking the visitors interest to opt-in and get more information.
All of this is strategically in place to create less distractions for the visitor, increasing the likelihood that they read the page and take action on one of the opt-in forms.
Contact Page and Free Updates Page
The contact page is in place for our blog visitors to get in contact with us. As of right now that’s the only purpose of the page. I haven’t decided whether or not I’ll create an automated response that redirects the visitor to an FAQ (frequently asked questions) page.
In the future, when we start making product sales, I’m sure an FAQ page will make a lot of sense. Plus, a lot of the times you’ll have to answer questions up front and be your own support desk. Until then, it’ll remain a basic contact page.
The Free updates page will be just as it sounds: another opportunity to enter your email and receive free updates!
Why Capture Emails?
The primary business model of my niche website is direct response marketing. Therefore the goal ahead is to generate lots of emails subscribers.
This means that when the user opts-in, they’re immediately put into a follow up campaign that does the trust building and selling on 100% autopilot.
In the game of passive income, it’s all about leveraging your time and creating multiple income streams while one is working for you.
Thesis Theme Pricing
Thesis Theme is a premium WordPress theme, so of course it comes with a price. Fortunately for you, it’s a steal at only $87.00 (thesis basic).
With that being said, I do earn a small commission you get the thesis theme through my affiliate link. Thank you (so much!) in advance if you do go through my link.
Do you absolutely need the Thesis Theme?
No – it’s not something you desperately need, but if you want to create a premium WordPress theme like I did, just think about how much time (and money – if you outsource the work) it would take to have one custom built. This is why I’m more than happy to promote this gem of a WordPress theme. It’s not only helpful, but it’s a huge time and money saver.
The support forum is also absolutely awesome, and if you aren’t happy for whatever reason, there’s a 30 day money back guarantee.
If you have any questions about the thesis theme, check out the sales page by clicking here. Scroll all the way to the bottom and see who else is using thesis, they also have contact information to answer any questions you may have.
Up Next: In the next edition of the niche website workshop series, we’ll be selecting an an auto-responder service provider that will help automate our business!
VIDEO UPDATE: If you enjoy video, watch this instead!
p.s. If you enjoyed this post and think someone else will to, email it to 3 of your close friends! Also, leave your thoughts, comments, and suggestions below! Your feedback is appreciated and always welcomed