Uhmm, well this sucks…
Like most humans do, we all make mistakes. I my friend have made some silly business mistakes but this one is one of the more sillier business mistakes that I’ve made in a while. On a positive note, I’m glad I caught this mistake sooner than later! Read till the end to learn how to not make the same mistake I did!
When I wrote about my marketing strategy earlier in the niche website workshop series, I mentioned that I was solely focusing on organic traffic from Google. (This is that silly business mistake I’m talking about)
Instead of focusing on multiple sources of traffic, I decided to stick with Google and keep my strategy simple. I’d create useful content, soak up organic traffic, convert that traffic into subscribers, and then sell my eBook through email follow up messages.
While this was a good strategy, it was not a great traffic strategy. This did not turn out how I wanted it to and my niche website traffic has declined because of it.
Silly Business Mistakes
The name of the game online, at least if you want to bring in a solid income to replace your job, is to create multiple streams of income. Let me type that again: multiple streams of income!
(Here comes a metaphor)
Focusing on one stream alone is like having a job that you go to every day. If for whatever reason you got fired, that income stream disappears.
This same exact concept applies to your online traffic strategy. You want to create multiple streams of traffic! Becoming dependent on one stream alone is internet business suicide – which is exactly what I did and it’s something I highly don’t recommend doing.
The New Web Traffic Approach
While I’m not going to solely rely on organic traffic from Google, I’m still going to optimize my posts and create useful content. That’s something that will always thrive with Google, so I’m going to continue taking that approach.
However, here are some of the new approaches I’ll be implementing to the niche website…
• WordPress Reader Strategy. This strategy helped me double my traffic here on ViaMaverick in just 3 days. Hopefully I can take this same approach with the niche website and turn it around!
• YouTube Video Marketing. I haven’t actually tried this but I think it will work really well. Yahoo answers is basically a goldmine for finding out more about what people are searching for.
They’re pretty much throwing questions out there to strangers and asking for answers. So here’s what I’ll do: I’m going to create video answers on YouTube based on popular questions over on Yahoo Answers.
This way I can know exactly what my target demographic is asking, can service them through a YouTube video, and then get traffic back to the niche site or at least back to a squeeze page to capture an email.
What do you think? (leave your comment or thought below)
• Pinterest. I recently read this article on techcrunch that clearly shows Pinterest is a more female based audience. Since this is the exact same audience I’m looking to target, I’m going to make a Pinterest button a must for all of my niche site content.
• Awesome Imagery. One of the coolest sites I’ve found myself obsessed with is this site called EliteDaily. Most of their articles are typically between 700-1200 words long. While the content is awesome, what’s kept me engaged is the imagery.
They use a ton of images from movies, shows, things seen as you’ve grown up, current event images, and more awesomely – GIF images. Why should you care about this?.. It creates a more engaged user.
Also, if the user is more engaged, they’ll be more likely to stay on site and click around more. Perhaps they’ll even share an image on Pinterest or a post on Facebook. The point is to get visitors engaged so they can start sharing and create a viral content factor.
What Have You Learned?
While learning how to build a niche website, the main lesson I’ve learned (so far) is to never rely on one traffic source. What are some lessons you’ve learned thus far with your online business building journey?
Share your experience below for the rest of the ViaMaverick community! Thanks for reading, subscribe to the email newsletter if you haven’t already done so and be sure to leave your questions and comments!
- Chris Altamirano