Welcome back to another edition of the niche website workshop series, where I take you along for my niche website building journey!
In the previous post, I went over why choosing a WordPress theme that converts is crucial when it comes to turning your web traffic into email subscribers.
Now it’s time to show you my email marketing strategy! Enjoy
The Marketing Strategy Funnel
Depending on what type of niche website business model you decide to go with, you’re going to have a different marketing strategy. For example: if you had a niche website that was purely informational, you might want to put up some Google Adsense ads on your site and just get high click through rates to increase your earnings.
But since I’ve chosen to create my own information product, the marketing strategy I’ll be using is what’s known as direct response marketing. Direct response marketing just means that I directly sell to my consumer and they either take the offer or they don’t.
This is why – for my niche website business model – building a list of highly qualified email subscribers is crucial to selling information products. So if they don’t take the product the first time around, I have the ability to ask for the sale again through a series strategically placed follow up emails.
As you can see from the image below, marketing is just a funnel of filtration. You pour the traffic into the top, convert that traffic into subscribers, give value through a series of email auto-responder messages, and then you make your sales pitch to whatever product or service it is you have to offer.
The concept is really easy to grasp (see image below).
Why I Chose Direct Response Marketing
As I said earlier, I chose this particular marketing strategy because it allows me to follow up with my subscribers. I know that every single visitor isn’t going to buy the product the first time they see the offer, even though they may want it.
This is what’s called buyers objection. Some people really want to buy, but for whatever reason (they’re objection) don’t make a buying decision the first time around.
This is why I love email marketing. It allows me to send a follow up message and attempt to close a sale again, rather than have the visitor click around, want to buy, and then never visit the site again.
The Marketing “Magician” (Auto Responder)
Essentially all an email auto responder does is send a series of preloaded follow-up messages once a visitor subscribes to a mailing list. The power in this is that:
- You can write and upload your follow up messages
- Set the time and date you want them to go out upon your visitors subscription
- Kick back and reap the benefits of a fully automated system
It’s almost like having your own salesman working for you 24/7. Pretty cool right?
The email marketing service I use is GetResponse. I’ve tried multiple other email marketing services but GetResponse was by far the easiest to use.
They’ve got a great user interface, awesome customer support, and the pricing is super affordable. So if you’re looking to create a direct response marketing campaign like myself, I highly recommend going with GetResponse. For more information, you can check out their packages here.
My Email Marketing Campaign
So here’s the exact email marketing strategy I’ll be using with my email auto responder (see image below, click to enlarge, feel free to swipe for your own use)
• Week 1. Email 3 days per week and give value, on the third email, briefly mention that you have something “special” in store for them.
• Week 2. Mention “big surprise” on email 1 and 2, then promote on email 3. Buyers get switched to a buyers list. Non-buyers remain on same list and get new auto responder follow-ups the next week
• Week 3. Email once and perhaps share some testimonials you’ve gotten from satisfied customers and let that be your soft pitch. Don’t directly hard sell. Just say you’re “checking in” to see how everything is, and then offer more free value. (If you don’t yet have any customer testimonials, don’t worry about it, just deliver value.)
• Week 4. Email once, give more value.
• Week 5. Email once, give more value.
• Week 6. Email 3 days per week and give value on email’s one and two. On third email, promote your product and once again share testimonials of positive results satisfied customers have gotten. Buyers onto new list, non-buyers remain on same list. (by now we should have made some sales, if not, don’t worry about testimonials).
• Week 7. Repeat process.
That’s the exact email marketing campaign I’m going to be uploading into my auto responder. As far as the specific email messages go, the best advice I can give is to get onto some email marketing lists of top producers in the niche you want to get into, and see how they’re setting up their auto responders and then study the messages they’re sending.
The reason I decided to choose the particular email marketing campaign you saw above, is because a buddy of mine – who no longer markets – used this exact same email marketing campaign and generated over $30,000 per month using this exact same process. So if it worked for him, maybe it will work for me to?
As far as the emails he sent goes, that’s something I’ll have to test and tweak on my own time.
To close this workshop up, having an email marketing tool like the auto responder is going to play a crucial role in turning subscribers into happy customers. This is by far the biggest asset of this entire business model, and if I were you, I’d definitely grab GetResponse’ email marketing tools. You can do so by going through my affiliate link which I appreciate (thank you so much!). If not, you can choose to Google it and get it there instead.
Either way, you must get this tool if you plan on running a direct response marketing campaign! Hope you got a lot of value out of this post
Till next time..
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