
If you’re as much into soccer as I am, or Football as they call it in Europe, you’ll know that the biggest club competition is the UEFA Champions League Final. Well, this years battle was between FC Bayern Munich and Borussia Dortmund – two strong sides from the German Bundesliga – in which Bayern Munich’s Arjen Robben scored the game winning goal to win the respective title of Champions of Europe.
While the glitz and glamour of London’s Wembley Stadium flooded your eyes, what you probably didn’t notice (here in the United States) was the marketing behind the entire event. [click to continue…]




Chris Altamirano is the founder
of ViaMaverick, the top internet marketing strategies/ email marketing blog on the net.